Workshop 1: Designing Sustainable Business with the Honeycomb Business Model Design Tool
Workshop organizer: Karen Miller
Businesses face substantial challenges to remain relevant in contemporary contexts characterised by complexity and turbulence. In these environments, factors from economic, environmental and social standpoints collide. Consequently, it is imperative to develop new sustainable business models, but these are potentially risk-laden and challenging to innovate as multiple potentially conflicting elements must be considered. To respond to this issue, the Honeycomb Business Model Design Tool, which builds upon the merits of pre-existing tools, has been advanced through an iterative 18-month process. The tool is intended to provide teams with an organic structural approach to holistically design sustainable business models that respond to complex challenges. In this workshop, participants will first be provided with a rich hands-on introduction to the Honeycomb Business Model Design Tool. Second, they will have the opportunity to help shape the tool's ongoing development.
Workshop 2: How to Model Sustainable Business- The Business Innovation Kit and Sustainability Innovation Pack
Workshop organizers: Henning Breuer and Florian Lüdeke-Freund
The workshop organizers, Henning and Florian, will demonstrate the Business Innovation Kit and Sustainability Innovation Pack in action. The toolkit facilitates modelling sustainable business and revenue models. It was developed and iteratively refined in numerous workshops with innovation managers, representatives of start-ups and students.
Workshop 3: Exploring a Systems Dynamics Model for the Circular Economy
Workshop organizer: Hans Stegeman
The Circular Economy (CE) has mostly been studied at the firm-level, which has led to insights in organizational and design principles. However, it is necessary to gain a conceptual understanding of CE on meso- and macro levels, since a belief exists that these micro practices lead to sustainable development on a higher (systems) level. Still, the empirical proof for this claim is insubstantial. No structured insights into the effects of CE on a macro level have been gained with respect to feedback loops, substitution effects or labor markets. This workshop allows participants to explore and develop a System Dynamics (SD) macro model for the CE using a Group Model Building (GMB) approach. SD is a potentially suitable approach that can be used to address this conceptual problem. It is suitable for conceptualizing a closed loop system model with feedback loops. The proposed CE model will theoretically be based on stock-flow models and industrial ecology. Methodologically, it will be in line with the modelling tradition that started with the seminal research conducted by the Club of Rome.
Participants are invited to actively apply their knowledge and help construct a model, beginning with a causal loop diagram and then refining and clarifying different elements and feedback loops.
The workshop is part of a PhD project that is being conducted at the Nijmegen School of Management (Radboud University, The Netherlands).
Workshop 4: Identifying Value Opportunities with the Sustainable Value Analysis Tool
Workshop organizers: Miying Yang and Doroteya Vladimirova
The Sustainable Value Analysis Tool was developed to help companies discover new value opportunities by identifying value that had been uncaptured by key stakeholders across the entire product life cycle. The tool has been used for sustainable business model innovation in numerous companies from various sectors. In this workshop, the organizers will demonstrate the use of the tool and lead participants through a case study during a sample session. The workshop is hands-on; all participants will use the tool to identify new value opportunities and learn how to integrate sustainability into business model innovation with the tool. The Sustainable Value Analysis tool has been integrated in a broader research programme on sustainable business models run at the Centre for Industrial Sustainability at the University of Cambridge.